I had to do a little course on Social Marketing a few weeks ago.
We had this particularly interesting advertising session which showed how many of ‘our choices’ are really not ours at all.
Case in point, when you consider how much we’ve been bombarded with pictures of a cold, sweating bottle of coca cola, after a hot day at work (like coke is any good when you are really thirsty), all complete with smiling, successful people drinking it, then you cease to wonder why we have a lot of ‘coke addicts’ out there.
The advert above takes it even further. You don’t just want coke, you actually need it. No words necessary. Subconsciously, some people just said ‘Nna mehn, coke is never going to go bankrupt as long as I’m alive’
(A little digression, how many of you remember that coke ‘I am the future of the world’ advert that ran in the late eighties and early nineties? Seriously, the person that conceptualized that advert should win a Nobel prize or something. 25 years after, and I have not forgotten it.)
Another dope picture advert is this Galaxy Note 3 ad. Again, no story needed. The next time I go to Slot, I start looking at the phone section with a bias for the phone. I do this even before I know what features it has (all the while telling myself I’m making an independent decision).
I had never actually given a thought to how really ‘non independent’ my buying choices are till I had that lecture.
Which led to the question of how many of my ‘personal opinions’ were actually really mine.
When I come to the important decisions of my life, what image in my subconscious is influencing my choice?
When I am arguing passionately about some issue, what exactly chose the side that I am on?
Am I saying yes to this guy because he is the best choice for me or because in my mind, he fits into some model of what the ideal man should be? (and that model might just be based on idealogies from Bollywood movies). Conversely am I zoning this other guy because ‘there’s no spark’ when the criteria for the spark has been inbred into me from reading too many romantic novels?
Another example; why do I ever feel that I do not deserve the very best life has to offer. Maybe because the people that I see that have this best are of a ‘certain type’
We are constantly being manipulated by the media all around us, whether we know it or not.
A pastor in my church said it rather nicely
‘You will bow to the image that is constantly before you. You are a product of your most dominant thought’
But long before he even thought about it, the Bible has been warning to take care what we allow into our mind spaces, because that will be our reality.
Guard your heart above all else, for it determines the course of your life.
Prov 4:23 (NLT)
And do not follow the customs of the present age, but be transformed by the entire renewal of your minds, so that you may learn by experience what God’s will is–that will which is good and beautiful and perfect.
Rom 12:2 (WNT)
Dont be naive. The question is not how not to get influenced. It is who/what will be doing the influencing? And what is the endpoint of all this influencing
Constantly remind the people about these laws, and you yourself must think about them every day and every night so that you will be sure to obey all of them. For only then will you succeed
Joshua 1:8 (TLB)
No stories needed.
Have a great week ahead